Swedish Museums' Spring Meeting - a hybrid success
Swedish Museums held its annual spring meeting as a hybrid event, bringing together both in-person and virtual participants to discuss museum-related issues and find inspiration for the sector’s continued development. Coeo’s platform enabled a shared experience for both groups.
The Challenge: Striking a Balance Between In-Person and Online Audiences
The goal was to create a hybrid event where both digital and in-person participants would derive clear value—without the two formats competing with each other. Coeo’s platform would serve as the central hub for the entire event.
The Solution: A Single Platform for the Entire Spring Meeting
Coeo provided a platform that made it possible to create a cohesive experience for all participants, regardless of how they joined.
Benefits for digital participants:
- Live broadcast from three parallel stages
- Chat and questions for the stage
- Recording of live broadcasts
- Questions and answers in forum threads
- Opportunity to visit and interact with sponsors
- Networking via private chat and video calls
- “Museistudion,” with roving reporters on the ground in Västerås, brought a sense of presence and energy to the event
Values for in-person participants:
- Access Coeo on your mobile device with apps, maps, and information
- Recording of lectures from all stages
- Digital ticket as a safeguard in case of cancellation
- Opportunities for digital networking
The result: A balanced and cohesive hybrid meeting
- A successful hybrid event with both an in-person and a digital audience
- Added value for both participant groups
- A clear link between digital content and the physical experience
- A shared platform that brought together the entire spring meeting
“Coeo has enabled us to reach a wider audience, both by offering a digital meeting option and by making the content available after the conference. Throughout the project, they have been very accommodating and responsive to our needs, always solution-oriented and committed to ensuring that our participants have a positive meeting experience.” Hanna Larsson, Project Manager, Nord Meetings
What Coeo delivered
✓ Hybrid-ready conference platform
✓ Live streaming from three stages
✓ Interaction (chat, Q&A)
✓ Recording and on-demand
✓ Sponsor interaction
✓ Mobile app for in-person attendees
