Hybrid Conference Forum for Nature Tourism

When the Swedish Nature Tourism Association held its Nature Tourism Forum as a hybrid event for the second year in a row, the goal was to enhance the experience for digital participants. In collaboration with Coeo, a platform and format were created that delivered value and fostered engagement, regardless of how participants chose to join.

About the Forum for Nature Tourism

The Nature Tourism Forum is a recurring conference where participants from across the country gather to find inspiration, share experiences, and discuss issues related to nature tourism. The conference was held as a hybrid event with both in-person and virtual participants.

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The Challenge: Creating an Equitable Experience for All Participants

Ahead of this year’s conference, the Nature Tourism Association wanted to give online participants a stronger sense of involvement and an experience that could rival that of attending in person.

Needs and challenges:

Increase engagement among digital participants
Create value regardless of whether participants attend in person or online
Combine digital content with the in-person conference experience
Build engagement both before and during the conference

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The Solution: A hybrid experience with a focus on digital content

In collaboration with Coeo, we created a platform that brings together live streaming, a video-on-demand channel, networking, and interactive features.

Before the conference:

Three breakfast webinars on topics related to the conference—to generate interest and engagement ahead of the main conference
Introduction to the platform for participants

During the conference:

Live streaming of lectures
Workshops, discussion forums, and interactive activities
A single platform for both digital and in-person participants
Opportunity to watch programs, network, and participate in activities
A photo wall where participants could share pictures

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The result: An inclusive and engaging hybrid conference

Greater engagement for digital participants
A shared platform for both in-person and online audiences
More digital content and increased engagement
A sustainable hub for inspiration, information, and networking

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"We've received very positive feedback from participants following the conference. We've really taken our hybrid conference to the next level with the help of Coeo." Cecilia Henrikson, Project Manager, Forum for Nature Tourism

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What Coeo delivered

✓ Hybrid platform with live streaming and on-demand content
✓ Interactive features and networking
✓ Support for pre-conference webinars on the same platform
✓ Digital spaces for programming and attendee interaction
✓ Tools to bridge the physical and digital experience

The digital platform for nature tourism companies with live broadcasting, playlist, networking and much more.

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Live broadcast of breakfast webinars from Coeo's built-in studio.

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