Change the Game
When Change the Game wanted to reach more participants while also strengthening networking among them, they turned to Coeo. By combining an in-person conference with digital content, they created an experience that allowed more people to participate and interact.
About Change the Game
Change the Game is an organization that organizes activities to promote physical activity among people of all ages. Every year, they organize a variety of activities focused on movement and physical activity.
The Challenge: Reaching More People and Building Networks
A key objective was to create better opportunities for networking among participants, both online and in person.
Needs and challenges:
- Reach more participants through a digital option
- Foster networking among all participants
- Bring content and interaction together in one place
- Give partners the opportunity to be seen
The Solution: A platform that bridges the physical and digital worlds
In collaboration with Coeo, a platform was created that brought together live broadcasts, networking, and partner exposure.
- Digital platform for broadcasting and interaction
- Opportunity for participants to connect and stay in touch
- Spaces for partners to showcase themselves
During the conference:
For an entire week, in-person activities and workshops were interspersed with online lectures and networking via the platform.
The result: A hybrid experience with greater reach and interaction
- More participants were able to attend the conference
- Increased networking opportunities
- A unified platform for content and communication
- A combination of physical and digital elements that enhanced the experience
"Coeo has given us exciting opportunities to explore new ways of creating valuable meeting spaces. The fact that the platform is constantly developing more and better features makes the journey even more rewarding for us." Tom Englén, Executive Director, Change the Game
What Coeo delivered
✓ Digital conference platform
✓ Live streaming of content
✓ Networking features
✓ Spaces for partners
