Product launch with IsaDora
The beauty brand IsaDora wanted to create more interactive and professional product launches and training sessions for its retailers. Together with Coeo, they created a brand-customized training platform with its own domain address, to which select stores were granted exclusive access via a login.
When IsaDora wanted to take its product launches and training sessions to the next level, it needed a more interactive and professional solution. Together with Coeo, a brand-customized platform was created that delivered both higher engagement and greater reach.
The Challenge: Create more engaging product launches
IsaDora wanted to create more interactive and professional product launches and training sessions for its retailers, while also needing to reach a large number of participants in an efficient manner.
Needs and challenges:
- Create a more interactive experience for product launches
- Train dealers in a professional manner
- Manage different types of participants with different permissions
- Reach a wide range of stores across the country
- Ensure a consistent brand experience
The Solution: A Brand-Customized Platform for Launches and Training
In collaboration with Coeo, IsaDora created a training platform with its own domain name, to which selected stores were granted exclusive access via a login.
- Brand-customized platform
- Live broadcasts in full HD quality
- Interactive features such as chat
- Managing participants with different permissions
- Customized email campaigns for participants
The result: Wide reach and high engagement
- 770 retail salespeople were reached
- Participants from over 200 cities in Sweden
- Over 620 chat messages during the broadcasts
- Increased engagement through interactive elements
"We wanted to create professional and personalized digital training courses for our store staff—and that’s exactly what we got! From the initial setup to the live broadcast, Coeo guided us every step of the way and customized the platform to meet our needs. We’re extremely pleased with the results and look forward to continuing our partnership!" Felicia Karlsson, Key Account Manager at IsaDora
What Coeo delivered
✓ Branded training platform
✓ Live streaming in Full HD
✓ Interactive features (chat)
✓ Participant management with access permissions
✓ Customized email campaigns
