Product launch with IsaDora

Digital product launches created high engagement and wide reach

Beauty brand IsaDora wanted to create more interactive and professional product launches and training for their retailers. Together with Coeo, they created a branded training platform with its own domain address that selected stores got exclusive access to behind a login.

Branded platform & interactive live broadcasts in full HD quality

Coeo helped IsaDora to, among other things, manage different types of participants with different permissions, make customized emails and create interactive and engaging live broadcasts in full HD quality - all with the same branded design and platform.

The result was a huge engagement with over 620 chat messages and where they were able to reach 770 retailers from more than 200 cities across Sweden.

"We wanted to create professional and personalized digital trainings for our store staff - and it turned out exactly as we wanted! From introduction to live broadcast, Coeo held our hand and customized the platform according to our wishes. We are super happy with the result and look forward to continuing the collaboration!"

Felicia Karlsson, Key Account Manager IsaDora