Greater accessibility and strong engagement as the VFU conference went fully digital

470 participants from across the country gathered online when the Swedish Nurses’ Association held its 2025 clinical training conference in collaboration with Coeo. With a well-designed conference platform, high-quality streaming, and interactive features, an accessible and engaging meeting place was created—all without the need for travel. The result? High participation, strong interaction, and a high satisfaction rating.

Aboutthe VFU Conference

The VFU Conference is organized by the Swedish Nurses' Association, a nonprofit organization that represents the field of nursing knowledge and science. The association works in the areas of research, ethics, education, and quality to strengthen both the profession and patient care.

On November 11, 2025, their conference was held in a fully digital format, with the theme “Work-based learning, mentoring, and perspectives on leadership.” Throughout the day, 470 participants gathered to attend lectures, panel discussions, and share experiences.

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The Challenge: Accessibility Without Sacrificing Engagement

The client wanted to create a conference that was highly interactive and accessible, without compromising on quality or the overall experience.

A key aspect was that the digital format should serve as a dynamic meeting place. It was important for participants to be able to converse, share experiences, and feel engaged throughout the conference. The experience was designed to be inclusive and to foster dialogue, reflection, and the exchange of knowledge.

Needs and challenges:

Increased accessibility: enabling participation regardless of geographic location
Sustained engagement: fostering interaction and dialogue in a digital format
Clear structure: bring together the program, speakers, materials, and participants in one place
Networking opportunities: foster spontaneous conversations and discussions online
Long-term value: give participants the opportunity to access the content even after the conference

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The Solution: An Interactive Digital Conference Experience

Coeo delivered a custom-built digital conference platform, designed to meet the needs and visual identity of the Swedish Nurses' Association, where all aspects of the event were brought together in one place.

Before the conference:‍

Conference website featuring the program, speakers, and exhibitors
CustomURL‍

During the conference:

Professional live broadcast from the studio
Live chat and the opportunity to ask questions of the speakers
Attendee list with filtering by tags and digital business cards
Digital exhibition booths featuring materials, live video, and Q&A sessions
Downloadable presentation materials
Moderated digital lunchrooms for discussions
Interactive features such as a photo album where participants could sharephotos of the surroundings‍

After the conference:

A recording of the entire conference is available on demand
The platform will remain open for one month after the event
A collection of questions and answers in a forum for written responses provided after the fact

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The result: Accessible, interactive, and inspiring

The VFU conference brought together 470 participants from across the country. The digital format made it possible for more people to participate without compromising on quality or the overall experience.

Participants appreciated the high level of interactivity—including Q&A sessions, chat features, moderated lunch discussions, and the opportunity to share experiences—which created a sense of presence similar to that of an in-person meeting.

The platform was perceived as clear, easy to navigate, and stable, offering high-quality audio and video, as well as the option to access content later. Shorter, relevant presentations and engaging speakers provided practical insights and inspiration.

Feedback from participants in the evaluation:

“The best digital meeting I’ve ever been to.”
“Easy to navigate. The lunch room was a nice touch—it led to some great discussions.”
“Since people don’t have to travel far, more people can participate.”
“Clear, fun, and easy to use.”

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What Coeo delivered

✓ Website and invitation
✓ Conference platform designed to match the brand identity
✓ Fully digital production with live broadcast from the studio
✓ Live chat and questions to the stage
✓ Participant list with networking features
✓ Digital exhibitor booths
✓ Moderated digital meeting rooms
✓ Material upload
✓ Q&A forum with answers provided afterward
✓ Replay & on-demand

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