Lumene is developing digital training for its extensive retail network
About Lumene
Lumene is a Nordic beauty brand that develops skincare and makeup products with a focus on natural ingredients and sustainability.
The Challenge: Scaling up education without compromising quality
Lumene needed a solution that would enable it to train a large number of people, spread across various retailers and markets, on its products.
Needs and challenges:
- Bring all training together in one place
- Reach out to its many retailers and their staff
- Ensure that knowledge is actually retained through quiz questions
- Enable learning anytime, regardless of time or place
- Platforms tailored to the Lumene and IDA WARG BEAUTY brands and visual identities
The Solution: A digital learning hub with course outlines
Coeo developed customized training platforms tailored to the respective visual identities and brands of Lumenes and IDA WARG BEAUTY, available in both Swedish and English.
The platforms are structured as digital courses that guide users through the content step by step.
On the platform:
- Texts, presentation materials, and video content
- Quizzes and questions between each step to ensure learning
- The ability to stream live directly within the platform for specific training sessions
After completing the training:
- Participants who complete the course will receive a goodie bag
The result: Scalable and engaging training
- A unified platform for training a large number of customers
- The ability to reach many customers at the same time
- Greater accessibility – education anytime
- Structured knowledge transfer through course modules and quizzes
- Engaged participants through interactive activities and incentives
What Coeo delivered
✓ Training platform customized to match the brand identity
✓ Multilingual content (Swedish and English)
✓ Videos and presentation materials
✓ Quizzes and knowledge assessments
✓ User workflows and participant management
