Lumene is developing digital training for its extensive retail network

To reach the staff at its many retailers, Lumene needed a solution that could bring together training, a wealth of materials, and product knowledge in one place. Together with Coeo, a digital training platform was created—a flexible and scalable hub where knowledge is available to everyone, anytime.

About Lumene

Lumene is a Nordic beauty brand that develops skincare and makeup products with a focus on Nordic ingredients and sustainability.

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The Challenge: Scaling up education without compromising quality

Lumene needed a solution that would enable it to train a large number of people, spread across various retailers and markets, on its products.

Needs and challenges:

Bring all training together in one place
Reach out to its many retailers and their staff
Ensure that knowledge is actually retained through quiz questions
Enable learning anytime, regardless of time or place
Platforms tailored to Lumenes' brand and visual identity

The Solution: A digital learning hub with course outlines

Coeo developed customized training platforms, tailored to Lumenes’ respective visual identity and brand, available in both Swedish and English.

The platforms are structured as digital courses that guide users through the content step by step.

On the platform:

Texts, presentation materials, and video content
Quizzes and questions between each step to ensure learning
The ability to stream live directly within the platform for specific training sessions

After completing the training:

Participants who complete the course will receive a goodie bag

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"Coeo has been a very flexible and professional partner. They have effectively enabled us to reach a large number of retailers with our training programs while ensuring that the training is available whenever needed." Paulina Björkquist, Training Manager, Lumene Group

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The result: Scalable and engaging training

A unified platform for training a large number of customers
The ability to reach many customers at the same time
Greater accessibility – education anytime
Structured knowledge transfer through course modules and quizzes
Engaged participants through interactive activities and incentives

What Coeo delivered

✓ Training platform customized to match the brand identity
✓ Multilingual content (Swedish and English)
✓ Videos and presentation materials
✓ Quizzes and knowledge assessments
✓ User workflows and participant management

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